Archive | August, 2012

Milburn Orchards

28 Aug

Look at this beautiful collection of items we’ve put together for Milburn Orchards! Milburn’s is a local orchard that has seasonal apple and berry picking, fresh fruit available for purchase, and a bakery that makes amazing apple cider donuts.  If you’re looking for something to do, check them out! Visit milburnorchards.com to find out more.

 

Milburn Orchard Collection

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Infographic: How to Care for a Photo Tee

23 Aug

I tried my hand at creating an infographic and made one describing how to care for a shirt (or any other garment) with a digital transfer print.  What do you think?

How to Care for a Photo T Infographic

Meaningful Promotional Products

20 Aug

People connect objects with memories. Often promotional products and shirts are thought of as ways to get a company name in front of people and it’s true that they usually serve this function for people who aren’t wearing or using the items.  For the people who own the pen or shirt or mug, they mean more than that.  People remember where they pick up promotional products.  Beyond the fact that 83% of people remember the name of an advertiser on a promotional product, people associate products with events, memories, and emotions.  Whether we are talking about a shirt you got at a 5K, a hat from a family reunion, or a pen from a particular company or event, we are talking about items you associate with places and feelings.  We do become irrationally fond of a particular pen that writes well that you picked up from your doctor’s office or that nice ruler or favorite water bottle.  Familiarity and fondness are what make promotional products work.

I came across two articles describing this associative behavior.  The first is a somewhat random article in which a history professor reflects on his three most meaningful t-shirts.  He talks about the pride and significance of the shirts he has from his sons’ universities and how conscious he is when he wears them.  The second article is about a pen someone picked up from a pizzeria in Mississippi and used for two years until it ran out of ink.  Years later, the Australian travel journalist remembers where he was and how he came to have the pen, and recalling some of the important documents he’s used it to fill out.  People in the promotional products industry sometimes get upset when people use the word “swag” because they think the term is diminutive.  Looking at these articles, you can see why the dismissive tone of “swag” can reduce the true value of promotional products.  We freely associate promotional products with events, places, situations, successes, feelings.  Promotional items serve as tangible, useful references for our memories.  It seems a tall order for a pen or chip clip, but it’s true.

http://blog.syracuse.com/entertainment/2012/08/shirt_tales_john_robert_greene.html

http://promokitchen.com/when-a-pen-is-not-just-a-pen