Tag Archives: Shirt
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Our First Very Shirt

17 May

Our First Very Shirt

In the spring of 1986, Ron and Nancy purchased New Image and this was the very first t-shirt order we produced. 27 years later, we are printing another run of this original design. We do an annual reorder for UD Track and Field. Thanks to Coach Jim Fischer for our first order and thanks to Coach Wendy McFarlane for continuing to choose New Image!

Meaningful Promotional Products

20 Aug

People connect objects with memories. Often promotional products and shirts are thought of as ways to get a company name in front of people and it’s true that they usually serve this function for people who aren’t wearing or using the items.  For the people who own the pen or shirt or mug, they mean more than that.  People remember where they pick up promotional products.  Beyond the fact that 83% of people remember the name of an advertiser on a promotional product, people associate products with events, memories, and emotions.  Whether we are talking about a shirt you got at a 5K, a hat from a family reunion, or a pen from a particular company or event, we are talking about items you associate with places and feelings.  We do become irrationally fond of a particular pen that writes well that you picked up from your doctor’s office or that nice ruler or favorite water bottle.  Familiarity and fondness are what make promotional products work.

I came across two articles describing this associative behavior.  The first is a somewhat random article in which a history professor reflects on his three most meaningful t-shirts.  He talks about the pride and significance of the shirts he has from his sons’ universities and how conscious he is when he wears them.  The second article is about a pen someone picked up from a pizzeria in Mississippi and used for two years until it ran out of ink.  Years later, the Australian travel journalist remembers where he was and how he came to have the pen, and recalling some of the important documents he’s used it to fill out.  People in the promotional products industry sometimes get upset when people use the word “swag” because they think the term is diminutive.  Looking at these articles, you can see why the dismissive tone of “swag” can reduce the true value of promotional products.  We freely associate promotional products with events, places, situations, successes, feelings.  Promotional items serve as tangible, useful references for our memories.  It seems a tall order for a pen or chip clip, but it’s true.

http://blog.syracuse.com/entertainment/2012/08/shirt_tales_john_robert_greene.html

http://promokitchen.com/when-a-pen-is-not-just-a-pen

Happy Infographic Day!

31 Jul

It’s Tuesday, so I’ve decided it can be Infographic Day. After exhaustive google research, here are two of the best t-shirt related graphics I uncovered:

The first is a beautiful infographic featuring 20 lesser known facts about t-shirts (and cotton production).  Did you know it takes six miles of yarn to make a shirt, but one acre of cotton will make 1,200 shirts?  Or that a Wizard of Oz shirt made in 1939 is credited as being the first promotional t-shirt?  Take a look below to find out more!

Click for full size image.  Larger image & second infographic after the jump.

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